What Is Content Marketing?: Targeting an Audience

 Content marketing blog articles is necessary if you are looking to increase your online exposure. An effective content marketing blog strategy can help you acquire the target audience and improve search engine optimization, or SEO. In fact, this type of marketing is often overlooked by many new bloggers looking to SEO their content.


Content promotion is the foremost contributor to off-page SEO. As you can see, it can be beneficial to your blog in multiple ways. Let's take a look at how you can increase you blog's exposure via content marketing.


Creating Quality Content Matters


Before you can begin the distribution process of content marketing blog articles, there is an often overlooked step you must perform initially. Far too often, especially among those who are solely looking for SEO juice, bloggers overlook the importance of creating valuable content.


This type of marketing is essentially the process of getting to your targeted audience without selling them anything. This is done by providing relevant, informative, and attractive content. Creating high quality content is half the battle when content marketing.


Social Media Platforms


As you are probably aware, social media platforms are among the busiest websites online today. Countless users access these websites daily to interact with friends, access news, and entertain themselves. By creating high quality sharable content, you are on your way to effectively marketing your blog content via social media.


While creating sharable content is a great way to increase exposure by potentially going viral, it is necessary to learn to target your audience. In other words, your marketing strategy is not going to be useful if you simply create a profile and start posting. You need to target people with certain interests and relevant fan pages and groups.


It should also be noted that social media marketing can be a very time-consuming process. Luckily there are social media marketing automation tools that can alleviate the stress of this process. By using these type of programs, you can schedule your social media posts and focus your marketing efforts elsewhere.


High PR Article Directories


Article directories such as EzineArticles are potent sources for article marketing for multiple reasons. These article directories essentially serve as blogging communities in which authors and readers alike read and share content relevant to their interests or niche. This alone is reason enough to start posting high quality content on article directory websites.


In addition, posting content in these article directories can help your blog's SEO efforts. While there are a seemingly limitless number of article directories online today, not all of them are created equal. Among this hoard of directories are high PR article directories.


What does this mean for SEO?


When posting content in high PR article directories, authors are allowed to include backlinks to their blog or another article they've written https://yoo.rs/. Google considers these high PR backlinks to be very valuable. By consistently posting articles in high PR article directories, you are dramatically increasing an article chance of being found on an initial Google search results page. While there are not the only content marketing blog help strategies, they are among the most effective.


Repurposing content for the web is the process of reusing your old content over and over again, in such a way that you give it a new appearance, so that it seems like fresh content. If you find it hard to keep coming up with new content all the time, you will be pleased to know that there are many simple ways of reusing your old content, and here we take a look at some of them.


One of the oldest and most popular ways of repurposing content for the web would be to turn it into an eBook. This has the advantage of allowing you to take your content to the visitor, rather than having to find a way of getting your visitors to the content. By this I mean that it is so much easier to allow people to share and copy your ebooks than it is to get traffic to an individual website.


Ebooks can be created simply by using Google Docs at docs.google.com or Open Office at Openoffice.org for example. Once you have your content, just copy and paste it into Google Docs then use the "Print" command and save the PDF file which is created to give it away later if you want to go for a viral marketing effect, or else sell the content. With open office simply export your chosen content as PDF format.


Sites such as Scribd.com, for example, allow you to upload ebooks to give away, and get a huge audience, so they will be a valuable resource to you if you plan on repurposing content for the web using ebooks. But there are other ways of creating ebooks, and this is where it starts to get exciting!


If you have access to Microsoft PowerPoint (or again, Open Office which is free) you can create slides of your content (again just copy and paste your old content in) and these slides can then be uploaded to various websites such as slideshare.net. You are still not creating any new content, just reusing all your currently existing content in a manner that can open it up to a whole new audience!


Now from your slide presentations', you have the option of recording the presentation using free screen capture recording software such as that at CamStudio.org. Some of the free screen capture recording software might be somewhat limited in its usability, but then you do have the option of recording your entire presentation, and then simply editing it together better after you have finished recording.


The free Windows Movie Maker software from Microsoft is an excellent resource in both editing and producing your finished video, in various formats. It is at this point that repurposing content for the web starts to really take off, as you now have video content that you can either sell (we will come to that option momentarily) or use as free content on the many video submission sites out there.


YouTube (amongst many other video sharing sites) will be immensely valuable to you if you plan on giving away your content as free videos. The number of views, and therefore potential traffic, can be huge. There are many people now that use YouTube as a search engine in itself - as in they search for whatever they are looking for directly within YouTube itself, rather than searching in Google first and clicking through from any videos displayed there.


As mentioned above if you plan on repurposing content for the web in video format you have two options, firstly giving away any content created as free content, and secondly as selling such content. At first glance the second option might sound too complicated, but there are actually simple steps to take in order to make this happen, and we will take a look at this next.


Once you have your video content, all you need to do is upload it to a website called Kunaki.com, and they can create a DVD complete with a DVD case, case insert and case outer cover that is finally shrink wrapped and ready for easy sale on Amazon. You can either manually login daily and arrange for any DVD's you sell to be sent off to the buyer, or you can have the whole thing setup to happen automatically between Amazon and PayPal.


Of course before you take this step you will also need to have the design for the actual DVD disc, the design for the DVD case insert and the design for the DVD case outer cover, but all of these can be created for you on sites such as Elance.com or even Fiverr.com, so its not such a big leap to take in order to do this for the first time.


Finally it's worth mentioning that no matter how old you content is, it's still almost certainly worth reusing. If you have old articles, press releases, blog posts and even classified ads out there that are still relevant and that you can even still find and are 100% your own content, then you can still copy and paste them into a text editor, tweak them if need be, then as described above and in the format of your choice start repurposing content for the web!


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